Fall '24 Launch Event

This week, we invited our closest friends to The Nest at Still Interiors in Orange County to celebrate our Fall 2024 Collection launch. For this campaign, we ventured out to Jackson Hole, Wyoming to shoot at the historic, family-owned and operated Diamond Cross Ranch. There, we captured the beauty of the countryside and ranch living and blended it with our casual, elevated style.

To kick off the evening, our guests toured our immersive photography exhibition, which showcased our fall campaign imagery printed on fabrics and canvas alongside authentic pieces from Diamond Cross Ranch to bring in western touches. Everything was displayed across a backdrop provided by Wild and Sage Co.

Next, attendees enjoyed a grazing table curated by Hardware Kitchen. From endive boats to prime rib bites, it was the perfect, subtle nod to the west and a plentiful fall harvest. Frankly, chef’s kiss!

Guests were also invited to create their own custom western hat with the Rancher Hat Bar. The bar was such an unforgettable experience as our guests not only selected a hat but had the opportunity to accessorize it with an assortment of ribbons, chains, pins, and feathers. They could even get it branded with their initials and other western-inspired icons. 

From there, they made their way to the custom chainstitching booth. After selecting one of the graphic tees and sweatshirts from our recent collaboration with Diamond Cross Ranch, they chose from 5 unique designs and various thread colors for Ceremony Chainstitch to customize their new graphics. 

Once they finished at our customization stations, they joined us at the wildflower bouquet bar, which included all kinds of flowers that felt like home on the range. They picked and arranged their own bouquets to take home while listening to a live acoustic set by Victoria Bailey. 

At the Still Saloon, our bartender Natasha whipped up a variety of drinks: the Diamond Cross Tequila Buck featuring Solento Tequila, Meet Me at Jackson Hole featuring Weber Ranch Vodka, and mocktails made with Spiritless!

Overall, it was a beautiful evening that we will remember forever, and we are truly grateful to our community for joining us and everyone who made this campaign and event come to life.

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