Behind the Collab: Z SUPPLY x Diamond Cross Ranch
The Diamond Cross Ranch in Jackson Hole, Wyoming is family-owned and operated. The family’s roots run deep, going back to 1912 when they first settled in the valley. The ranch is nestled at the base of the Grand Tetons, and the authentic western history, stunning natural beauty, and timeless appeal drew us in and captured our hearts during our recent Fall 2024 photoshoot. When we discovered that the feeling was mutual and that they had been following our journey as well, we forged an instant connection that led us to a heartfelt collaboration.
“We’re only here for a short season. Each of us feels we’re stewards of the land, that our responsibility is to hand down the land and opportunities we inherited to the next generations. And not just that, but to share it with people from around the world, rather than gate it off. We want to share our story for years to come because if you don’t tell it, it dies."
- Luke Long
To honor their 100+ year legacy, we worked together to create an exclusive, limited-edition capsule of graphic tees and sweatshirts that feature the feel-good fabrics we’re known for and western-inspired designs that transport us back to the ranch. With touches of our photography and embroidery detail, each piece is a unique nod to the legendary mountain ranch.
From the Howdy SoCal Tee to the Ranch Life SoCal Tee, featuring one of ranch's horses, you get a glimpse at life on the ranch. With the contrast embroidery on the Diamond Sunday Sweatshirt, you find the same attention to detail that we give each and every one of our pieces. The Bronc Sunday Sweatshirt rounds out the collection with the same soft fabric.
“Over the years, our circle of influence has grown. We’ve hosted Fortune 500 leaders, heads of state, and foreign dignitaries. We don’t have a PR team or a publicist, but we’ve wrangled cattle with the Kardashians and broken bread with two U.S. vice presidents. We care more about the preservation of this land than appearing on billboards, but we're grateful for every opportunity to share our passion for these wide open spaces.”
- Luke Long
Today, the Diamond Cross Ranch is not only a working cattle ranch but also a destination for visitors looking for an authentic western experience. From horseback riding to cattle drives, it offers a look into the history and traditions of the American West. The ranch's stunning landscapes, framed by the Teton Range, continue to captivate visitors from around the world.
Being forever connected to this historic place means the world to us. Words can't quite capture the breathtaking beauty of Diamond Cross, with its vast pastures and rugged landscapes. But it's the heart and dedication of those who have owned and preserved this land that truly shines through. We are deeply grateful to the Long family for sharing a piece of their history with us and giving us an unforgettable experience.
Take a ride on the wild side and shop the collaboration.